
TOEFL community event — Tina goes everywhere
Behind the screens of a TOEFL community event: Tina, the TOEFL character, walking a Hong Kong waterfront on a 6-metre LED wall, standing in a New York campus on the gallery prints, on the table tents, on the tote bags. PhantomAi Studios works with ETS · TOEFL as AI consultant and creative director to its global creative team — the team whose visuals and films every market then localises — bringing the character to life across campaigns, campus events and interactive experiences, and making that content fast enough to produce for the world.

